A Morning with Blue Cross Blue Shield Executives

Last week I spent the morning in Chicago at the Blue National Summit of the national Blue Cross Blue Shield Association. This conference was unlike any previous conference that Blue Cross Blue Shield had put together. In the past, each separate entity of the Blues- the account people, the marketing people, the information technology people- would have their own separate conference. This year, however, the Blues decided to mix it up. They...

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From the Institute for Family-Centered Care Conference

Hi there- In August, Sorrel had the opportunity to attend the Institute for Family-Centered Care’s 4th International Conference in Philadelphia. The Institute for Family-Centered Care (IFCC) is a non-profit working with patient advocates and health care providers to improve care delivery. Sorrel was honored to deliver the closing plenary address. IFCC hosted two book signings in support of Josie’s Story. Sorrel loved meeting with...

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