First DataBank Partners with the Josie King Foundation to Raise Awareness of Patient Safety Week

2/18/2008 – SAN BRUNO, CALIFORNIA, February 19, 2008 – First DataBank, a leading provider of drug information databases, today announced the launch of a new brand awareness campaign to focus public and industry attention on the prevention of medication errors. The campaign will be unveiled at the Healthcare Information and Management Systems Society (HIMSS) 2008 Annual Conference & Exhibition to be held February 24-28, in Orlando, Florida.

First DataBank’s campaign theme, “A World Free of Medication Errors,” is intended to focus industry and public attention on how the intended use of the company’s medication information at the point of care may play a key role in the prevention of medication errors. The company is a pioneer in the development of drug information databases used throughout healthcare in clinical decision support. Experts estimate that as many as 98,000 people die each year from medical errors that occur in hospitals and a significant number of those deaths are due to medication-related errors.

A key component of the public awareness effort is a tie-in to two non profit organizations that share First DataBank’s mission of medication error prevention. At the HIMSS 2008 Annual Conference, attendees visiting the First DataBank booth will receive a custom-designed wristband and a brochure describing the “A World Free of Medication Errors” campaign mission. Throughout every public event in which First DataBank participates in 2008, the company will set aside five dollars toward each wristband distributed that will be shared equally by two non-profit organizations. The two organizations chosen by First DataBank to share in the funds raised throughout the campaign year are: FLAAME: Families Launching Action Against Medication Errors and the Josie King Foundation.

“The employees at First DataBank are passionately committed to improving patient safety and healthcare quality in everything we do,” said Don Nielsen, M.D., President, First DataBank. “The knowledge that our drug information plays a significant role in the prevention of harmful medication errors was our inspiration for this campaign and our hope is that it motivates others to join with us,” he continued.

“On behalf of the Josie King Foundation, we are honored to have been selected to be part of First DataBank’s campaign to raise public and industry awareness of medication errors,” said Sorrel King, co-founder of the Josie King Foundation named to honor of her young daughter, Josie, who died from a medical error. “I speak to hundreds of clinicians working in hospitals around this country on this subject every year since Josie’s death and there is always more information to share, and more teaching to be done. The donation from First DataBank’s campaign will support these ongoing educational efforts,” she stated.

About FLAAME: Families Launching Action Against Medication Errors

Flaame was founded in 2007 to heighten public and health care industry awareness of errors made on both sides of the prescription counter. Co-founded by Cathy Horton, whose career, family life and health were thrown into turmoil following a medication error. Flaame’s mission is to eliminate instances of prescription errors, medication use errors and negative drug interactions through awareness programs, education, lobbying and web-based resources. For more information about Flaame visit

About The Josie King Foundation

The Josie King Foundation was founded in 2001 by Sorrel and Tony King, after their young daughter, Josie, died of medical errors at Johns Hopkins University Hospital. The Josie King Foundation’s mission is to prevent others from dying or being harmed by medical errors. By uniting healthcare providers and consumers, and funding innovative safety programs, the foundation’s hope is to create a culture of patient safety, together. For more information about the Josie King Foundation visit
About First DataBank

First DataBank, a subsidiary of Hearst Corporation, drives patient safety and healthcare quality by providing drug databases that are used within information systems that touch every aspect of healthcare. For 30 years, we have partnered with system developers to integrate and optimize our drug information to improve user workflow and enhance clinical decision making by those entrusted with treating patients at the point-of-need. For more information about First DataBank, call 800-633-3453 or visit

For more information about this press release, please contact Denise Apcar at 650-872-4514 or via email at


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Care Journal Announcement

5/30/2007 – The Josie King Foundation, a component fund of the Baltimore Community Foundation, is proud to announce an important new resource for patients and their families, the Care Journal.

The Care Journal is a guided 30-day journal that patients and their families can use to manage the health care they receive- whether in a hospital or after discharge. Each day, a patient or their caregiver writes down information pertaining to the patient’s care. Prompts include:

  • Names of medical staff on duty
  • Medication doses and side effects
  • Planned procedures

“I am so excited about the Care Journal. We’re getting a tangible tool into the hands of patients around the country. We’re encouraging hospitals to give them as gifts to their patients, so that the relationship between patient and caregiver begins on a positive note. This directly speaks to our mission of working together to improve the culture of patient safety,” said Sorrel King, Foundation Co-Founder.

The Care Journals are in the final printing stage, and will be ready for shipment in four weeks. The Josie King Foundation is looking to partner with hospitals to offer Care Journals to a wide population of patients. Care Journals will also be available to the general public on the Josie King Foundation website,

For more information about this press release, please contact Sorrel King at 410-332-4172 x 172 or via email at


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5/29/2007 – The Josie King Foundation, a component fund of the Baltimore Community Foundation, is proud to announce a new online resource for patient safety,

The site is a one-stop guide for patients, their families, doctors, nurses, medical professionals, lawyers, and anyone interested in learning the latest information about patient safety.

The Josie King Foundation’s new website features:

  • Expert commentary on patient safety from national leaders like Dr. Peter Pronovost, Lori Payne, R.N., and lawyers Rick Kidwell and Paul Bekman.
  • Information on innovative patient safety programs supported by the Foundation.
  • An exhaustive resource center that serves as an essential primer to the field.
  • Interactive forums to discuss topics related to patient safety with others.

little b design, a Baltimore-based creative services firm, led the web design and restructuring process.

For more information about this press release, please contact Sorrel King at 410-332-4172 x 172 or via email at


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